Location-based, pseudonymous group chat isn’t a new idea — Yik Yak tried it years before Hereby existed, and its complete anonymity is a big part of why it struggled. Without any way to trace who posted what, the app became a magnet for targeted harassment, hate speech, racism, and even direct physical threats. Schools and communities had no real way to stop it or hold anyone accountable, and Yik Yak was pulled from app stores and shut down more than once as a result.
Hereby is built around a different premise: anonymous-feeling, not anonymous. Every design decision below exists specifically to keep the good part of that idea — showing up as a pseudonym, not your real name or face — without recreating the accountability gap that sank the last app that tried this.
Anonymous-feeling, not anonymous
That distinction matters. A username that can’t be traced back to anyone is a shield for bad behavior with no cost. A username tied to a real, verified account still protects your privacy day-to-day, but it means abuse isn’t consequence-free, and it isn’t untraceable if something serious happens. Hereby also blocks a username from containing your real name, an address, or anything that looks like a phone number - protecting your identity works in both directions.
Every message is actively reviewed - not just the ones someone reports
For content that’s clearly a serious violation - a credible threat, targeted harassment, doxxing - Hereby can remove it automatically within moments, often before anyone had to report it at all. That’s deliberately not the same as an AI banning someone on its own: removing a message and taking action against an account are different things, and a human always reviews the case before anything happens to the account itself. The bar for automatic removal is also tiered - it takes far less certainty to act on something that looks like a threat than it does on something that merely looks like spam. The overwhelming majority of messages are never flagged by anything and cost nothing beyond that one automatic check.
Temporary by design, not a permanent record
Reporting can’t be weaponized as easily
What this doesn’t mean
None of this makes Hereby immune to bad behavior, and it’s worth being honest about that. AI review isn’t perfect, which is exactly why account-level action always has a human behind it, not just a model. Hereby is also a small, independently-run project, not a company with a dedicated trust-and-safety team - if something gets missed, reporting it directly still matters. The goal isn’t to claim a perfect community. It’s to make sure the tools to catch and stop abuse quickly - and trace it when it happens - were built in from the start, instead of bolted on after the fact.
Questions
More detail on what data Hereby collects and how it’s handled is in the Privacy Policy. For anything else: kylecbarnes@gmail.com